Operational comparison, trader rating, risk index, market barometer, customer survey and much more:
We measure the performance of your sales and make developments in your market visible
Sales strategy: why cramer müller & partner?
Sie holen sich Berater ins Haus, die seit Jahrzehnten eine Vielzahl von mittelständischen Firmen in Vertriebsfragen begleiten.
Sie können uns zu Strategie- und Vertriebsthemen praktisch alles fragen. Für andere Themen empfehlen wir gerne passende Kollegen.
Sie können sich darauf verlassen: Wenn es eine Abkürzung zu Ihrem Projekterfolg gibt, finden wir diese für Sie.
Sie arbeiten mit Consultants, die auch eigene digitale Produkte entwickeln. Und die Digitalisierungsprojekte einschätzen können.
Sie schätzen „One-Stop—Shopping“? Durch unser starkes Netzwerk begleiten wir Sie auch bei weiterführenden, vertriebsnahen Fragestellungen.
Sie vertrauen Unternehmern, die sich in Ihre Wertschöpfungsketten integrieren und, wenn es passt, mit ins Risiko gehen.
Sie sind nach dem gemeinsamen Phase Alpha-Tagesworkshop zu 100 % von uns überzeugt. Oder Sie bezahlen 0 €.
“At cm&p, we know that the annual execution of our company comparison is in professional hands. Both the methodological know-how and the business management understanding are very well available there.
Added to this is absolute trustworthiness. All in all a service provider that we are happy to recommend.”
Monika Stark, Head of Construction / Agriculture
“After the phase alpha workshop with cm&p, we quickly had the necessary clarity about the required project content and scope. The subsequent development of our sales strategy in one product segment followed a clear structure. Thanks to the very well prepared workshops and their target-oriented moderation, we were able to achieve our project goals quickly and precisely.”
Thilo Ohlraun, Sales Manager
“cm&p is a constant at the bbi when it comes to business management standards for the member companies. Whether in retail, workshop or rental – cm&p understands the interrelationships in stationary sales. Combined with extensive methodological know-how and a high affinity to the industry, cm&p is therefore the ideal partner, not only for our annual comparisons of key figures.”
Jürgen Küspert, Managing Director
“cm&p’s structured approach has brought the necessary clarity to the strategic and sales development of the Kayser Group.”
Karl-Heinz Kayser, Managing Partner
“Since December 2013 we have been using cm&p tools to manage our national and international dealer network. The level of information about our sales partners has improved significantly since then.
This makes us feel more secure in managing our sales activities. We have come to know and appreciate cm&p as a professional consultant and service provider, from the conception stage through the successive introduction and training of the tools to operations.”
Matthias Binder, Head of International Sales Organisation
“The structured analysis of our sales process by cramer müller & partner has given us a new perspective on customer communication. We were particularly impressed by cm&p’s ideas and know-how in setting up a customer portal and developing a fan index. The very professional moderation of our large workshop rounds was a great advantage.”
Willi Hofmann, Head of Order Centre
“cm&p has accompanied us for many years in opening up new markets. What is particularly valuable for us about working with cm&p is the methodical approach paired with comprehensive expertise in the movables markets we serve.”
Peter Fischermann, Director Industrial Finance
“The speed at which cm&p has become familiar with the complexities of the lottery business was impressive. In combination with the extensive know-how about the control of stationary distribution networks and the comprehensive methodological expertise, cm&p quickly became an extremely valuable strategic and operational sparring partner for us. “
Andreas Schmidt, Sales Manager
“The sales workshops with cm&p are very precise, focused and goal-oriented. Yet down-to-earth and humorous.”
Torsten Fink, Commercial Director
“Edmund Cramer of cm&p is our expert for strategic and sales topics at the NRW.BANK seminars for medium-sized companies from NRW. We are very pleased with the regularly very good feedback we receive from participants on his training courses.”
Astrid van der Linden, Corporate and Infrastructure Finance
“With cm&p we have found a valuable sparring partner for the further development of our corporate strategy. We appreciate the structured approach, the open ear and word and the consistent implementation support.”
Harald Kuhn, Managing Partner
“cm&p understands the stationary trade and the peculiarities of an association like few others. That is why we know that the support of our member companies in matters of company succession is in good hands with cm&p. We particularly like the very systematic approach of cm&p, which we also like to use for our own strategic development.”
Bernd Lordieck, Managing Director